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вЂњWhereas the old culture of the Navy Yard was one of the production of objects, the new culture of Urban OutfittersвЂ™ campus is one of the production of ideas.

Some updates from the 50вЂ™s and 60вЂ™s like drop ceilings and partition walls were removed to fully bring back the shipyard feel.В Essentially the goal was to maintain the entire history of the buildings as opposed to updating them to the standards of a single point in time. The architects went so far as to sandblast the steel beams, allowed to rust, then sealed to be perfectly set in color. Rugged timbers were salvaged and made into stairways. Because of the state of disrepair the shipyard was in it was necessary to clean, repair, and replace the various brick, granite, iron, windows.В Loose and peeling paint needed to be scraped away.Д«ut rather than completely doing away with the signs of age, rough paint was sealed preserving rough aesthetic. While moving into an old building might sound romantic, the process is anything but. Visible traces of the past remain alongside new insertions.вЂќ The design embraces both the history of the Navy Yard and the clientвЂ™s culture, blending the two into an incredible layering of old and new. вЂњThe campus is successful because it mirrors Urban Outfitters. The new campus brings all of the brands together while providing space for staff shared between them вЂ“ as well as common areas like a cafeteria, coffee shop, library, fitness center, and courtyard. Previously, staff were spread across six different buildings throughout downtown Philadelphia. When Urban Outfitters announced plans to relocate to the shipyard, one of the key reasons was to bring the companyвЂ™s entire workforce into a single location.

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Designed by MSR Design, the 350,000+ sqft project provides an epic backdrop for the brands it houses вЂ“ Urban Outfitters, Free People, and Anthropologie вЂ“ to call home. Location Pittsburgh, Pennsylvania, United States ,Д«uilt from the shell of a dilapidated navy shipyard in Philadelphia, the 100+ year old campus of Urban Outfitters has breathed creative life back into the once industrious building complex.Visit our stores, where all are welcome and thereвЂ™s always something new to see, or shop online at. Our Music + Tech collection is a go-to destination for vinyl, record players and tech accessories. Urban Outfitters also carries everything you need to decorate your small space, apartment or dorm, with a UO Home collection that includes bedding, tapestries, rugs, shower curtains and furniture.

Founded in 1970 in a small space across the street from the University of Pennsylvania, Urban Outfitters now operates over 200 stores in the United States, Canada and Europe, offering experiential retail environments and a well-curated mix of on-trend womenвЂ™s and menвЂ™s clothes, from boho dresses, denim and graphics to shoes, hats, and backpacks, as well as beauty, intimates, swim and a collection of handpicked vintage clothing. Urban Outfitters is a lifestyle retailer dedicated to inspiring customers through a unique combination of product, creativity and cultural understanding.

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